HubSpot Vs. Salesforce: Which is the Best CRM In 2023?

Hubspot Vs. Salesforce
Read Time:15 Minute

In recent years, Customer Relationship Managment (CRM) systems have become critical for various businesses. Two popular solutions for managing customer relationships are HubSpot and Salesforce. Both are robust and feature-rich CRM systems, but which is the best for your business? In this article, we will look at an overview of each platform and compare their advantages and drawbacks.

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What is a CRM?

Customer relationship management (CRM) is a system used to manage customer interactions, communications, and data. It helps businesses to store customer information, track sales progress, and make better-informed decisions about their sales operations.

It enables companies to build stronger relationships with their customers by understanding their needs and preferences.

It also allows business teams to share information more effectively, collaborate better on tasks, and improve overall customer experience.

CRMs provide tools for customer service agents to access records quickly and consolidate all of the customer information in one place. This makes it easier for agents to locate existing contacts quickly while shortening the time it takes for staff members to process requests and carry out other duties.

By collecting customer-related data in one single repository, CRMs offer businesses a holistic view of their customer base as well as targeted insights into sales trends so they can better understand how their salespeople interact with customers.

What do HubSpot and Salesforce Offer?

Both HubSpot and Salesforce offer comprehensive customer relationship management (CRM) products that help businesses to manage their interactions with customers and potential customers. There are key differences in features, pricing, ease-of-use, integrations and automation capabilities that can make a big difference depending on the needs of your business.

HubSpot is an all-in-one CRM solution offering sales, marketing and customer service/support modules as well as robust analytics capabilities. It also offers pre-built automations for activities including workflows and notifications.

HubSpot’s main selling point is its intuitive user interface which makes it easy for businesses to set up quickly with little or no training. It has both free and paid versions of its software so businesses can scale up if needed.

Salesforce is also an all-in-one CRM system offering sales, marketing and customer service modules as well as some analytics capabilities but it tends to be more complex than HubSpot in terms of set up, configuration and use in general due to its wide range of options for customizing the system for individual business requirements.

Salesforce also offers automation capabilities including lead scoring, automated email flows, segmentation, mobile notifications etc. Pricing is based on feature sets required so there can be a steep learning curve when first using the system – more sophisticated implementations may need support from an external provider or consulting services from Salesforce itself to get all the most out of it.

HubSpot CRM

HubSpot CRM Vs. Salesforce CRM

When it comes to CRM solutions, HubSpot is a popular choice for many businesses. It is easy to use and offers powerful features to help businesses organize contacts, manage sales pipeline, and track customer data. HubSpot also has an integration with other services like email marketing, social media, and CRM tools.

Let’s take a closer look at what HubSpot has to offer and compare it to Salesforce.

HubSpot CRM Overview

First, it’s important to understand that HubSpot and Salesforce are two very different types of CRM software solutions. HubSpot is a cloud-based CRM that is designed for small and medium sized business (SMBs). It has a wide range of features that make it ideal for companies who want to grow their business. In contrast, Salesforce Enterprise offers an enterprise-level customer relationship management (CRM) system designed for larger and more complex businesses. It features advanced capabilities such as customer data profiling, personalized marketing automation and customer analytics, as well as powerful API options to help customers manage complex operations in complex environments.

In order to decide which platform is best for your business, you should consider the following factors:

  • Ease of use
  • Cost
  • Customer engagement
  • Analytics
  • Scalability

Each CRM solution has its own pros and cons when it comes to each of these topics, so be sure to take your time in researching the right platform for your business needs.

HubSpot Pricing

When considering the pricing of both HubSpot and Salesforce, it is important to factor in the long-term cost benefits for each service.

HubSpot offers a free Customer Relationship Management (CRM) tool, making it an ideal choice for smaller organizations with limited budgets. It also offers paid plans that offer more advanced features, including marketing automation and analytics. The cost of these plans ranges from $50 per month up to $3,200 per month depending on what features are needed.

Salesforce on the other hand has an entry level plan that costs $25 per user, per month with additional features available based on the specific needs of a business. The full suite of Salesforce tools is available through its Enterprise Edition at a much higher premium of $150 per user, per month. For businesses looking to scale up their customer relationship process and operations, this may be the best option as it includes enhanced support and customizable solutions for larger organizations.

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HubSpot CRM Features

Both HubSpot and Salesforce have powerful features to help businesses achieve optimal customer relationship management (CRM). Each platform has unique strengths that can benefit companies of all sizes. To compare the two, it is important to look at their key features, usability, and value.


  • HubSpot offers many tools for managing customers and tracking sales activities. Sales tracking enables users to track performance by time period or customer segment, while forms analytics tracks form submissions and CRM integrations can make interactions more dynamic. Additionally, HubSpot’s AI-powered contact list management helps prioritize leads so salespeople can focus resources on the most valuable opportunities.
  • Salesforce brings an expansive suite of features including AI-powered automation capabilities such as Einstein’s Opportunity Insights which uses predictive qualities to suggest actions for optimal sales forecasting and optimization. Its Sales Cloud accelerates lead nurturing with its automated workflow builder for managing customer journeys and pipeline processes such as order-to-cash management. It also provides access to popular third-party app integrations like Datanyze or Botkeeper for further control of daily tasks.

Salesforce CRM

Salesforce CRM

Salesforce is an industry-leading CRM application that has become a favorite among business owners. For companies looking to optimize their customer relationship management (CRM) efforts, Salesforce is a powerful tool that offers a wide range of features.

In this article, we’ll look at the pros and cons of using Salesforce and compare it to HubSpot.

Salesforce CRM Overview

Salesforce is one of the most popular Customer Relationship Management (CRM) solutions today, providing businesses with an effective way to manage relationships with customers and prospects. It enables companies to capture leads, nurture sales opportunities, track customer activities and performance, and measure their success. By combining a powerful database system with modern marketing automation, it helps businesses acquire new leads, convert those leads into customers, retain their existing customers, and drive growth.

Salesforce provides a comprehensive end-to-end CRM solution for businesses of all sizes: from the largest enterprises to smaller SMBs. They can take advantage of features like 360-degree customer views, personalized customer journeys powered by Artificial Intelligence (AI), Reports & Dashboards that offer insights into customer behavior analytics. Moreover, Salesforce offers seamless integration with third-party applications like HubSpot CRM which allows users to transfer data between Salesforce & HubSpot easily – making it an excellent choice for businesses looking for an all-in-one CRM solution.

Salesforce CRM Pricing

Salesforce offers three pricing plans: Lightning Essentials, Lightning Professional, and Lightning Enterprise. The exact price of the plan depends on the size of the business – businesses with up to 10 users are eligible for an exclusive discount.

The Lightning Essentials Plan includes all basic CRM features (leads, accounts, contacts, opportunities) as well as email tracking and sales productivity tools such as Sales Path and a personalized home page. It starts at $25 per user per month when billed annually ($30 per user when billed monthly).

The Lightning Professional Plan is designed for mid-sized businesses and includes all features from the Essentials Plan plus lead scoring & routing, workplace collaboration tools (Chatter), forecasting & insights, analytics & reporting, customization capabilities and more. It starts at $75 per user per month when billed annually or $90 when billed monthly.

Finally, the Lightning Enterprise Plan is designed for larger businesses who need extra customization capabilities and advanced functionality such as workflow automation or unlimited custom objects. It starts at $150 per user monthly when billed annually. Additional services may be added on top of this package for an additional fee.

Salesforce CRM Features

The tech industry is brimming with powerful customer relationship management (CRM) solutions, but few can rival the capabilities of HubSpot and Salesforce. HubSpot is a comprehensive marketing and sales platform, while Salesforce is a popular customer service hub. When it comes to features, performance, integrations, scalability and support, both companies have plenty to offer – but which option provides the best return for your investment?


  • HubSpot offers comprehensive automation capabilities providing access to customizable workflows that help teams stay organized and efficient. All users have access to an intuitive user interface with easy drag-and-drop functionality for creating automated customer journeys. Additionally, the platform provides users with dozens of breakthrough features such as contact tagging, list segmentation and real-time analytics.
  • Salesforce is a powerful cloud customer relationship management solution boasting robust features like customizable dashboards that help users compile data from multiple sources into one place. Its exhaustive feature list includes data backups, automation tools for customer interactions such as survey building tools and search functions for finding customers quickly in one centralized platform. It also offers impressive AI-driven insights into customers’ behaviours allowing users to build more personalized relationships with clients through custom offerings tailored to their individual needs.

Comparison- HubSpot Vs. Salesforce CRM

Since both HubSpot and Salesforce are two of the most popular customer relationship management (CRM) solutions available today, it can be difficult to decide which one is the best fit for your business. To help you decide, let’s take a look at an in-depth comparison between the two platforms.

In this comparison, we’ll cover their features, pricing, customer support, and more:

User Interface

Both HubSpot and Salesforce offer their users a straightforward and user-friendly interface. However, each CRM platform has its own areas of expertise and strengths.

HubSpot focuses on features such as automation, contact management, reporting, collaboration and task tracking. HubSpot’s dashboard includes collapsible widgets for quick access to important data within the given project. Its customizable dashboard lets users design the layout to match their preferences, making it easy to navigate between sections. Additionally, there are various app integrations that make connecting data from other sources possible.

Salesforce is known for its consistency throughout the application with similar layouts among all modules such as contacts, opportunities, activities and reports. Salesforce also gives users access to useful built-in tools such as sharing rules or its recently released Lightning App Builder that enables rapid customization of user interfaces without code or plugins required. However, this system may not be suitable for smaller businesses since its expansive feature set could make simple tasks unnecessarily complicated at times.


Integration is a key consideration when comparing marketing automation solutions, including Salesforce and HubSpot. The goal of integrations is to make it easier to work across multiple systems and keep data synced up-to-date in all databases.

Salesforce was designed to be a versatile CRM platform, which means it can easily integrate with third-party solutions – both cloud solutions and legacy systems. Because Salesforce has been around longer, they offer more custom integration capabilities than most competitors. This includes options such as third-party app integration and custom user interfaces (UIs). Salesforce also has an extensive library of app integrations available on their AppExchange marketplace, giving you the ability to expand your CRM with a few clicks.

In comparison, HubSpot does not offer as many built-in integration options as Salesforce does. While HubSpot does have its own marketplace for apps that are integrated with the platform, this is still limited compared to the range offered by Salesforce. That said, HubSpot does have some great tools for setting up third-party integrations quickly and easily. The solution allows you to integrate most business applications, including custom code solutions and webhooks for APIs that are not natively supported by the platform. They also have an impressive set of communication features that allow users to organize meetings, email tracking service manages emails sent over different platforms like Gmail or Outlook,. Additionally they have widget integration feature that helps in connecting certain page elements dynamically when changes are made in any external source such as CMS or database content making it easier update information without requiring coding resources each time there is an update needed.


Both HubSpot and Salesforce offer automation features to help automate mundane tasks. HubSpot has automated solutions related to marketing, sales, customer service, and overall customer experience. Automation helps marketers create highly targeted and personalized campaigns for different customers in the customer database. These campaigns can be designed for a variety of events such as when a consumer opens an email or visits your website.

Salesforce also offers automation but with a focus on customer service. Salesforce provides automated workflows which enable businesses to efficiently process their customer service requests by helping them automate processes such as issue resolution and follow-ups for problems or complaints. With Salesforce’s automation tools, businesses are able to improve their customer satisfaction rate by providing customers with timely responses to their queries.

In short, both HubSpot and Salesforce offer useful automation tools that can help businesses streamline processes in their organizations and focus on value-added activities that will drive revenue growth in the long run. When choosing between HubSpot and Salesforce, it is important to take the time to consider what type of automation capabilities you need in order to ensure that you select the right CRM solution for your organization’s needs.


One of the most important considerations when deciding on which CRM to use is the reporting functionality. Ideally, you want to be able to see how your sales, customer service and marketing campaigns are performing all in one spot. To assess this capability, let’s look at the reporting features offered by both HubSpot and Salesforce.

With HubSpot, you can access a number of preset reports that can help you measure key performance metrics like customer retention rate and average deal size. You can also create customized reports and dashboards with easy-to-use drag-and-drop tools. HubSpot also allows you to share your reports with others or export them as .csv files for further analysis.

Salesforce offers several reporting tools including Wave Analytics. With Wave Analytics, there are nearly 200 out-of-the-box KPI (key performance indicator) cards that measure commonly used performance metrics like closed deals or user logins. It’s also powered by a robust API system that connects data sources across any number of platforms for more in-depth analysis. For deeper analytics on existing data sets, Salesforce Commerce Cloud Einstein allows users to generate insights quickly with automated machine learning tasks backed by industry and customer data to power decisions around personalization strategies and product optimization based on buying patterns or preferences.


When it comes to choosing a CRM, the decision can be difficult and is based on what your business needs. With HubSpot, you get a comprehensive solution that is easy to use and cost-effective. On the other hand, Salesforce offers a more powerful and feature-rich solution but with a higher price tag.

Ultimately, which CRM you choose will depend on your budget and what features are most important to your business.

Which is the Best CRM?

When asked to compare HubSpot vs. Salesforce, the task is more complex than it might appear at first glance. Both CRMs have a great deal to offer their users, from industry-leading automation and analytics to innovative integrations and real-time customer service. Ultimately, deciding which CRM is the best choice may come down to each company’s individual needs and goals.

If you require an extremely robust platform for your sales, marketing, and customer service efforts, then Salesforce may be your best bet. This powerhouse of a system has many features that are reliable and tailored towards larger organizations. Additionally, the ability to add customizations such as widgets and plugins makes Salesforce an even more appealing toolset.

However, if you’re looking for an entry-level CRM that won’t break the bank yet boasts all of the core features needed for successful team management without sacrificing scalability or customization options, then HubSpot may be your top contender. HubSpot‘s straightforward user interface reduces complexity while offering improved contact management as well as useful integrations with third-party applications like Slack or Google Apps.

At the end of the day it ultimately comes down to a matter of preference – so try out both offerings before you commit!

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