Best CRM Software For Businesses, Startups And Agencies In 2023

Best CRM Software For Small Businesses And Startups
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Are you looking for the best CRM software in 2023? Look no further than our top picks!

We’ve compiled a list of the best CRM software on the market, so you can make the most informed decision for your business.

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What is a CRM?

Customer relationship management (CRM) is a system used to manage customer interactions, communications, and data. It helps businesses to store customer information, track sales progress, and make better-informed decisions about their sales operations.

It enables companies to build stronger relationships with their customers by understanding their needs and preferences.

It also allows business teams to share information more effectively, collaborate better on tasks, and improve overall customer experience.

CRMs provide tools for customer service agents to access records quickly and consolidate all of the customer information in one place. This makes it easier for agents to locate existing contacts quickly while shortening the time it takes for staff members to process requests and carry out other duties.

By collecting customer-related data in one single repository, CRMs offer businesses a holistic view of their customer base as well as targeted insights into sales trends so they can better understand how their salespeople interact with customers.

10 Best CRM Software In 2023 Our Top Picks (Summary)

S.No.CRM SoftwarePricing planWebsite Link
1Salesforce CRM$25 per user / monthVisit site
2HubSpot CRM$45 per user /monthVisit site
3Zoho CRM$12 per user / monthVisit site
4ActiveCampaign CRM $9 per user / monthVisit site
5Freshsales CRM$15 per user / monthVisit site
6Pipedrive CRM$9.90 per user / monthVisit site
7Engagebay CRM $12.74 per user / monthVisit site
8SugarCRM$49 per user / monthVisit site
9Apptivo CRM$10 per user / monthVisit site
10Clientjoy CRM$149 per user For LifetimeVisit site

Why CRM software is important

CRM software helps businesses manage customer data and interactions, enabling better customer service and support, and ultimately driving sales growth. By automating and streamlining key processes, CRM software can help businesses save time and resources, while providing valuable insights into customer behavior.

In today’s competitive business landscape, it is more important than ever to have a well-organized system for managing customer data and interactions. CRM software can help businesses achieve this by providing a central repository for customer information, automating key processes, and generating valuable insights.

CRM software is particularly important for businesses that rely heavily on customer relationships for sales growth. Automating and streamlining key processes can free up time and resources that can be better spent on activities that directly contribute to sales growth. Additionally, the ability to generate insights into customer behavior can help businesses identify opportunities for improvement.

While CRM software can be a valuable tool for any business, it is particularly well-suited for businesses in industries such as retail, healthcare, financial services, and manufacturing that rely heavily on customer relationships.

How CRM software can help businesses

The goal of customer relationship management (CRM) software is to help businesses build strong relationships with their customers. By collecting and managing customer data, CRM software gives businesses a 360-degree view of each customer, which in turn can lead to better customer service and more efficient marketing.

In addition to improving customer relations, CRM software can also help businesses with sales management, order management, and invoicing. By automating these processes, CRM software can save businesses time and money while also reducing errors.

CRM software is a valuable tool for any business that wants to improve its customer relations. If you’re considering investing in CRM software for your business, be sure to research different software options to find the best fit for your needs.

The benefits of CRM software

There are many benefits of using CRM software for businesses, including:

–Improved customer relationships: CRM software gives you the ability to track and manage your customer interactions in one place, which can help you to build and improve your relationships with them.

-Increased sales: With better customer management comes increased sales. CRM software can help you to identify upselling and cross-selling opportunities, as well as track and manage your sales pipeline more effectively.

-Better customer service: CRM software can also help you to provide better customer service by giving you quick and easy access to customer information and history. This can help you to resolve issues more quickly and efficiently.

-Improved team collaboration: CRM software can improve team collaboration by giving everyone in your team quick and easy access to the same customer information. This can help to avoid duplicated effort and make sure that nothing falls through the cracks.

-Reduced costs: By helping you to track and manage your customer interactions more effectively, CRM software can also help you to reduce your marketing, sales, and customer service costs.

Top 10 CRM Software For Small Businesses And Startups In 2023

Best CRM Software For Small Businesses And Startups

The following is a list of the top CRM software platforms This list includes some of the best CRM software solutions in the market.

HubSpot CRM

HubSpot CRM

HubSpot is another popular CRM software solution that offers a free forever plan for small businesses. It is feature-rich and offers integrations with popular applications such as Gmail, Outlook, and Zapier.

HubSpot offers many tools for managing customers and tracking sales activities. Sales tracking enables users to track performance by time period or customer segment, while forms analytics tracks form submissions and CRM integrations can make interactions more dynamic. Additionally, HubSpot’s AI-powered contact list management helps prioritize leads so salespeople can focus resources on the most valuable opportunities.

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Software that’s powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

HubSpot offers a free Customer Relationship Management (CRM) tool, making it an ideal choice for smaller organizations with limited budgets. It also offers paid plans that offer more advanced features, including marketing automation and analytics. The cost of these plans ranges from $45 per month up to $5000 per month depending on what features are needed.

Salesforce CRM

Salesforce CRM

Salesforce is a popular CRM software platform that offers a wide range of features and tools. It is suitable for small businesses, enterprise businesses, and everything in between.

Salesforce CRM is a customer-obsessed, adaptive, and flexible platform that helps businesses to manage their customer relationships. It provides a comprehensive suite of features that enable businesses to build strong relationships with their customers. It is also scalable and secure, making it an ideal choice for businesses of all sizes.

Additionally, Salesforce offers competitive pricing plans that make it accessible to companies of all budgets. With Salesforce CRM, businesses can easily manage their customer relationships and ensure they are providing the best possible service to their customers. Salesforce has an entry level plan that costs $25 per user, per month with additional features available based on the specific needs of a business. The full suite of Salesforce tools is available through its Enterprise Edition at a much higher premium of $150 per user, per month. For businesses looking to scale up their customer relationship process and operations, this may be the best option as it includes enhanced support and customizable solutions for larger organizations.

Zoho CRM

Zoho CRM

You can quickly get started using Zoho CRM and customize it for your specific needs, without sacrificing functionality or features. With its combination of features, intuitive UI, and transparent pricing, Zoho CRM is a great choice for businesses of all sizes. SMEs and enterprises, regardless of industry, can use Zoho CRM to connect with their customers.

Zoho CRM offers everything you need to increase leads, accelerate sales, and measure sales performance.

With Sales Force Automation, You can automate routine sales, marketing, and support functions that take up valuable work time, giving you more time to concentrate on your customers. Also, you can create optimized workflows that help you reduce manual data entry, eliminate redundancies, and speed up your overall process.

With Marketing Automation, you can generate new leads, execute targeted email marketing campaigns, and compare ad spending to sales revenue with the Google Ads integration.

Zoho provides both free and paid plans starting at $12 per month. It offers a wide range of features including contact management, sales automation, and insights.

ActiveCampaign CRM 

ActiveCampaign CRM

ActiveCampaign is a powerful CRM that helps businesses automate their sales process. It provides a suite of tools to help businesses streamline their sales process, from lead generation to customer onboarding. With ActiveCampaign, businesses can easily manage contacts, track leads, and create automated campaigns.

ActiveCampaign’s tools include email marketing, marketing automation, and CRM. Make it simpler to manage your marketing. Set up an email automation welcome chain, segment your contacts, or use simple workflows to automate marketing.

Additionally, ActiveCampaign offers competitive pricing plans that make it an attractive option for small and medium-sized businesses. ActiveCampaign has an entry level plan that costs $19 per user, per month with additional features available based on the specific needs of a business.

With its intuitive interface and comprehensive features, ActiveCampaign is the perfect choice for any business looking to automate their sales process.

Freshsales CRM

Freshworks CRM

With Freshsales CRM, you get an all-in-one package that combines sales and marketing capabilities, chat, and an integrated phone. Freshsales makes it easy to keep track of leads, customers, and deals, create marketing emails, gain insight into your business, increase your team’s productivity, and speed up your sales process.

Freshsales CRM provides both free and paid plans starting at $15 per month. It offers a wide range of features including contact management, task management, and sales automation.

Clientjoy CRM (Lifetime Deals)

Clientjoy CRM: Best CRM For Freelancers and Agencies

Clientjoy is a platform that combines leads, proposals, contracts, invoicing, and payments for a streamlined client lifecycle. Due to Clientjoy’s ease of use and simple yet powerful features that too at competitive pricing, Clientjoy is a good match for people looking to manage and grow their business. Over 4000+ agencies and 9000+ freelancers use Clientjoy CRM from over 90+ countries.

Clientjoy lets users build a predictable sales pipeline, lets users deliver their work effectively, and getting paid on time will help users make better decisions and elevate their business.

Clientjoy offers the following benefits:

  • Stay organized by having all your administrative operations in one place.
  • Bedazzle your clients with beautiful proposals made using our proposal templates & intuitive proposal maker.
  • Automated invoicing & payment reminders make sure you are paid on time.
  • Deliver your best service to your clients by letting Clientjoy handle the daily administrative tasks.
  • Client portal where you can keep track of every interaction that happens between you and your client.
  • Deep integrations & automation with 3000+ apps.

You can get Special 15% discount on Clientjoy CRM lifetime deal plan. You use this code at checkout.

Pipedrive CRM

Pipedrive CRM: Best CRM Software

Pipedrive is a great Sales CRM & pipeline management software for businesses who are looking to increase their sales efficiency. The activity-based selling methodology makes it easy to track, monitor & convert potential deals into successful sales. It’s no wonder why many businesses have been using Pipedrive and having positive results.

Pipedrive is an intuitive, cost-effective, and scalable CRM created by salespeople, for salespeople. Pipedrive offers unlimited contacts, custom fields, visual pipelines, and 24/7, year-round support across all plans.

Pipedrive’s pricing plans are divided into four categories: Essential, Advanced, Professional, and Enterprise. Pipedrive is a reasonably priced CRM solution in general, with plans starting at $9.90 per month per user, payable annually. Subscriptions with more features are also available for $19.90, $39.90, and $59.90 per month per user, payable annually. However, some standard features will require an additional fee.

Engagebay CRM 

Engagebay CRM 

There are three core departments of a business are sales, marketing, and service. If you need to an all-encompassing tool to boost all three, EngageBay is all-in-one CRM software is the most comprehensive solution for your business.

With this tool, you get all the key features you need for customer relationship management, like task management, pipeline management, email automations, SMS messages, and rep handoffs.



SugarCRM is the perfect cloud-based solution for all your sales automation, marketing automation, account management & customer relationship management requirements. It’s reliable and efficient, allowing you to focus on other core aspects of your business.

SugarCRM pricing plans are divided into four categories: Sell, Serve, Enterprise and Market. SugarCRM plans starting at $49 per month per user, payable annually. Subscriptions with more features are also available for $80, $85, and $1000 per month for 10k contacts, payable annually. However, some standard features will require an additional fee.

Apptivo CRM

Apptivo CRM

With Apptivo CRM, you can manage your contacts, sales, customer service, marketing from a single platform. Apptivo CRM offers a range of 50+ integrated apps that are customized to meet the needs and goals of any type or size business. Flexible solution with various strategic integrations and great support for mobile platforms make it an excellent choice for companies seeking a flexible solution.

It offers solutions for customer management, sales processes, marketing automation, invoicing, ticketing, project management, lead tracking, and much more leaving its clients amazed.

It is an affordable and customizable CRM platform that starts at $10 per user per month. However, some standard features will require an additional fee.

The features to look for in a CRM software

In the modern age, a CRM software is a must for any business that relies on customer relations to fuel their growth. A good CRM will automate and keep track of all your customer interactions, from first contact to sale and beyond.

There are a lot of CRMs on the market, so it can be tough to decide which one is right for your business. To help you out, we’ve put together a list of the top 10 CRM software solutions for small businesses in 2023.

The pricing of CRM software

The pricing of CRM software can vary based on the features that you need for your business. For example, if you need a CRM system that can track customer interactions and help you manage your sales pipeline, you might pay a higher price for a more comprehensive CRM system. However, if you only need a CRM system to store contact information and track customer interactions, you might be able to find a less expensive CRM system.

It’s important to compare the prices of different CRM software systems before you purchase one. You should also consider the total cost of ownership when you’re comparing prices. The total cost of ownership includes the initial purchase price of the software, as well as the cost of any training or support that you might need.

The limitations of CRM software

In the customer relationship management (CRM) software market, there are many vendors that provide CRM software to business of all sizes. However, not all CRM software is created equal. In order to choose the best CRM software for your business, it is important to understand the limitations of CRM software.

First and foremost, it is important to understand that CRM software is only as good as the data that is input into it. If your data is inaccurate, your CRM software will be less effective. Additionally, if you do not have all of the necessary data inputted into your CRM software, it will also be less effective. To get the most out of your CRM software, it is important to have clean and accurate data.

Another limitation of CRM software is that it can be difficult to customize. While many CRM software vendors offer a variety of customization options, it can still be difficult to tailor the software to fit your specific needs. If you are not careful, you may find yourself with a CRM solution that does not meet all of your needs.

Finally, another limitation of CRM software is that it can be expensive. If you are not careful, you may find yourself spending more money on your CRM solution than you need to. Make sure to compare prices across different vendors before settling on a particular solution.

Despite these limitations, CRM software can still be a valuable tool for businesses of all sizes. When used correctly, CRM software can help you better manage your customer relationships and improve your bottom line.

The future of CRM software

In the next few years, CRM software will continue to evolve and become more sophisticated. Some of the most exciting changes in the CRM landscape will be driven by artificial intelligence (AI).

As AI gets better at understanding human behavior, it will become more and more effective at helping businesses automate tasks and make better decisions. For example, AI can help salespeople identify potential customers, track customer interactions, and suggest next steps in the sales process. AI can also help customer service reps resolve issues faster and improve the overall customer experience.

We expect that AI-powered CRM software will become the norm in the next few years, as businesses increasingly rely on AI to drive growth and improve operational efficiency.

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